Noah Clothing says, “We have failed the people of color,” amid release of their collab with Fear Of God.
In the midst of the George Floyd protests & tragedy, Fear Of God founder Jerry Lorenzo teamed up with other black-owned and independent businesses to release a “Super Collab” T-shirt in memory and in support of George Floyd.
FOG paired up with the following streetwear brands: Union, Noah, Virgil Abloh‘s Off-White, Awake, Don C‘s Just Don, Denim Tears, Pyer Moss and Melody Ehsani‘s ME. The limited-edition tee went for sale Friday with 100% of the proceeds going to George’s 6-year-old daughter, Gianna. They made sure to include the GoFundMe page for those who didn’t get their hands on the $100 tee.
Noah Clothing, who collaborated with Lorenzo, posted a statement Friday, saying, “As leaders … We have failed the people of color, both within and outside of our company.” They continued to explain how their employees reached out saying they haven’t seen much support other than posting a public statement after Floyd’s brutal killing.
They finished the statement by saying, “We are working with our team on programming that amplifies their voices and concerns as well as the the voices and concerns of Black people and people of color as a whole.”
Though, they feel like they were in the wrong, it’s inspiring to see changes within our country — like, let’s say Kanye West contributing to the Black Lives Matter initiatives despite his MAGA controversy.
RIP George Floyd.