OG streetwear brands The Hundreds and BBC collab to advocate for Black Lives Matter.
Two legendary brands in the streetwear community have finally linked up. The Hundreds and Billionaire Boys Club united to add additional support towards BLM.
The Hundreds was founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds). The California-based brand and their iconic ADAM Bomb logo paved the way for many streetwear brands today. Similarly, Billionaire Boys Club (BBC) — founded in 2003 by Nigo (founder of BAPE) and Pharrell Williams — has carried strong roots in the streetwear/hip-hop scene.
The double-sided printed shirt retails for $75 but it is only available until 6/10 so get to The Hundreds site ASAP! The shirt’s proceeds will be donated to two different charities: Black Lives Matter and Black Mental Health Alliance.
Bobby Hundreds took it to another level and posted a video on his TikTok on how he transformed the vectored bomb logo into a sketch-like form, similar to how the BBC astronaut logo looks.
It’s inspiring to see streetwear brands support the BLM initiatives following George Floyd’s death. If you weren’t able to grab this tee and still want to support the BLM movement, make sure to check out some black-owned business.
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